Ethical and trustworthy research is highly encouraged and should be guided by the university’s research culture.
A good university research culture is
Conducting research with honesty and integrity.
Respecting the research subjects (humans, animals, and the environment) involved.
Using public/private funds prudently.
Recognizing the roles and contributions of all parties involved in the research.
Objective
Enhancing collaboration between researchers within and outside the university.
Strengthening the trust of public/private funders in the implementation of university research.
Producing original and high-quality research in a conducive environment.
Providing clear research ethics guidelines to all university researchers.